GOOD DOCTOR TECHNOLOGY × ELFIE
Elfie Basic — Partnership Proposal
CONFIDENTIAL
×
Strategic Wellness
Referral Partnership
Good Doctor Technology x Elfie Basic
March 2026
ABOUT GOOD DOCTOR
Indonesia's #1 B2B Telehealth Platform
>10M
Users
3,500+
Corporate Clients
90%
Insurance Partners
4,800+
Verified Pharmacies
Backed by: Grab  ·  SoftBank Vision Fund  ·  Tencent
800+ cities/districts across Indonesia. Indonesia's #1 B2B telehealth platform.
CONFIDENTIAL -- All ideas, visuals are proprietary of Good Doctor Technology Indonesia. 2026
THE OPPORTUNITY
Your users are already our clients' employees.
GD Network
Our corporate clients span major insurers, large employers, and TPAs across Indonesia. We have direct relationships at CEO level.
Elfie Fit
Elfie Basic targets the same working professionals -- employer-sponsored health benefits, daily wellness, preventive health.
We bring the relationship. You bring the product.
CONFIDENTIAL -- All ideas, visuals are proprietary of Good Doctor Technology Indonesia. 2026
HOW IT WORKS
Proposed Engagement Journey
1
Click
User exposed to Elfie via GD touchpoints (homepage, push, WhatsApp, doctor recommendations)
2
Install
App installed within attribution window
3
Register
User completes registration, lands on Elfie homepage
4
Activation
User completes onboarding, submits initial health data
CONFIDENTIAL -- All ideas, visuals are proprietary of Good Doctor Technology Indonesia. 2026
COMMERCIAL TERMS
Performance-Based Referral Pricing
User Action Referral Fee Definition Status
Click -- Tracked for optimisation Not payout-eligible
Install Rp 2,500 App installed within attribution window Payout-eligible
Register Rp 7,500 Registration completed Payout-eligible
Activation Rp 5,000 Onboarding + initial health data Payout-eligible
How the Tiered Pricing Works
  • Referral fees aligned with increasing user intent and measurable engagement
  • Activation-based payout validates user quality before scaling
  • All actions tracked via agreed attribution logic
Pricing aligned with pilot efficiency. Volume-based tiers to be agreed.
CONFIDENTIAL -- All ideas, visuals are proprietary of Good Doctor Technology Indonesia. 2026
OPERATIONS
Tracking, Validation & Payout Framework
Tracking & Attribution
  • Dedicated referral link per placement
  • Agreed attribution window (7-14 days)
  • Event-based tracking (Install > Register > Activate)
  • Duplicate and invalid actions excluded
Validation & Payout
  • Payment based on validated user actions only
  • Monthly reconciliation process
  • Joint performance review during pilot
Final attribution window and reporting format to be aligned pre-launch.
CONFIDENTIAL -- All ideas, visuals are proprietary of Good Doctor Technology Indonesia. 2026
TIMELINE
Execution Plan & Go-Live Timeline
Phase 1
Setup (Week 1-2)
  • Referral link generation
  • Attribution confirmation
  • Tracking validation
Phase 2
Content Deployment (Week 2-3)
  • Banner + carousel creative
  • Push notification + WhatsApp campaign copy
  • Doctor recommendation scripting
Phase 3
Live (Week 4+)
  • Weekly performance monitoring
  • Initial optimisation adjustments
  • Reporting shared monthly
No deep API integration required. Tracking via referral link attribution.
CONFIDENTIAL -- All ideas, visuals are proprietary of Good Doctor Technology Indonesia. 2026
NEXT STEPS
Let's move forward.
1
Align on attribution window and tracking setup
2
GD provides partner list and volumes for pilot
3
Elfie provides co-branded assets within 24h of logo receipt
4
Soft launch with pilot cohort
dieter.werwath@gooddoctor.co.id  |  siska@elfie.co
CONFIDENTIAL -- All ideas, visuals are proprietary of Good Doctor Technology Indonesia. 2026
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